For MINI I cut a little movie about an interactive test drive that took place at Mathaeser Cinema here in Munich a couple of weeks ago. It is Germany’s first interactive cinema commercial where the audience can steer a MINI Clubman by moving their heads to the left or the right. Which guarantees an emotional – and full-bodied – driving experience.

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As mentioned last week, Interone Worldwide - An Agency of BBDO Worldwide has a new corporate design. Same name, new style: Introducing an abbreviation of our philosophy as our new brand logo: IO.

Representing “Input/Output“, IO stands for the idea that modern communication creates an interface between brands and consumers as well as for “Ideas Only” – a claim as well as a concept. Seeing the world with new eyes. Thinking out of the box. Making things different.

Also fresh on air: our all new website. The radical approach behind: no more hierarchies of information! By demanding his or her very individual content the user only decides what’s important – and what’s not!

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